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LOVE IS…SUSTAINABLE LICENSING

27 Nov - 2019

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Dec 2, Warm Up Industry and Earth Day Network together with Love Is….for sustainable licensing projects

DIC 2, a historic licensing agency in Italy, presented at the BLE in London a worldwide project involving Earth Day Network (EDN), the world’s largest movement for the dissemination of sustainability culture, Warm Up Industry, a Milan-based innovation marketing agency specialising in licensing activation, and LOVE IS… a historic property managed for 45 years by DIC 2.

In 2020, both Love is… and EDN will celebrate their 50th anniversary and what better way to do this than to use specially developed cartoons to spread Earth Day’s sustainability education themes around the world?

A project that is already involving several companies, both domestic and foreign, in the development of products and advertising campaigns that will contribute to EDN projects. All the royalties resulting from these licensing operations will be entirely donated to EDN to support the education of the new generations to contribute to the implementation of the 17 points of the UN Agenda 2030, signed by all member countries.

Warm Up Industry, as the exclusive partner in Italy of the Earth Day association since 2018 and leader in Italy in entertainment activities in the main Italian Shopping Malls and Centres, has been committed for over a year to offering its customers solutions that wink at issues dear to social and environmental sustainability: from workshops dedicated to children to convivial moments with the mascots that are part of the large WUI portfolio.


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