SMILEY TEAMS WITH RECLAIMED VINTAGE

Smiley has teamed up with Reclaimed Vintage by ASOS on a new line that oozes throwback vibes

Smiley has teamed up with Reclaimed Vintage by ASOS for a new unisex line of clothing and accessories that effortlessly combines vintage styles with fresh ideas. Taking streetwear classics and making them even better, Reclaimed Vintage scours the globe to source rare fabrics and designs to create a collection that has a reworked feel. The range is inspired by retro street style icons, fusing the latest season must-have trends and silhouettes that channels old-school vibes.

Glitchy Smiley’s, are interspersed with all-over Smiley prints in monochrome colours across the range. Hero pieces include a unisex spliced sweatshirt and joggers, giant Smiley asymmetric placements on oversized hoodies, and a bucket hat and flight cross-body bag embellished with lenticular Smiley patches.

Michaela Fass, VP Fashion at Smiley, said, “We are constantly looking at ways that we can innovate with our retail partners in the fashion space, and Reclaimed Vintage does that by supplying throwback styles that allow consumers to do old-school with no stress. The collection fuses on-trend prints, with oversized cuts, and continues to show the counter-culture iconicity of Smiley as a leading fashion brand.”