fbpx

Licensees Focus

SMILEY TEAMS WITH RECLAIMED VINTAGE

21 Nov - 2019

Tags from the story: .

Smiley has teamed up with Reclaimed Vintage by ASOS on a new line that oozes throwback vibes

Smiley has teamed up with Reclaimed Vintage by ASOS for a new unisex line of clothing and accessories that effortlessly combines vintage styles with fresh ideas. Taking streetwear classics and making them even better, Reclaimed Vintage scours the globe to source rare fabrics and designs to create a collection that has a reworked feel. The range is inspired by retro street style icons, fusing the latest season must-have trends and silhouettes that channels old-school vibes.

Glitchy Smiley’s, are interspersed with all-over Smiley prints in monochrome colours across the range. Hero pieces include a unisex spliced sweatshirt and joggers, giant Smiley asymmetric placements on oversized hoodies, and a bucket hat and flight cross-body bag embellished with lenticular Smiley patches.

Michaela Fass, VP Fashion at Smiley, said, “We are constantly looking at ways that we can innovate with our retail partners in the fashion space, and Reclaimed Vintage does that by supplying throwback styles that allow consumers to do old-school with no stress. The collection fuses on-trend prints, with oversized cuts, and continues to show the counter-culture iconicity of Smiley as a leading fashion brand.”


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE AGENCY CELEBRATES 10 YEARS OF SUCCESS
THE AGENCY CELEBRATES 10 YEARS OF SUCCESS

Ten years of innovation and unforgettable partnerships for Italy's No. 1 independent agency, Maurizio Distefano Licensing, which is still growing in 2024. Maurizio Distefano Licensing is celebrating its tenth anniversary this year with great pleasure and gratitude to...

read more
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION

The Pokémon Company International has announced the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores. The collection will be heavily promoted in May with window displays, high-visibility...

read more
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE

Rights & Brands has announced its appointment as the master agent for the beloved children's book series Vera & Ville, handling publishing and licensing rights worldwide. Targeted at children aged 0-3 years old, the Vera & Ville series captivates young...

read more