20 Nov - 2019

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From 22 to 24 November, the multinational leader in the toy sector will be present with its top brands at the important exhibition organized by Fandango Club and promoted by Assogiocattoli and the Salone Internazionale del Giocattolo

Mattel – world leader in the toy industry – confirms its presence at the 12th edition of G! Per Giocare, the exhibition dedicated to all dimensions of fun for children, organized by Fandango Club and promoted by Assogiocattoli and the Salone Internazionale del Giocattolo, which will take place in Milan from 22 to 24 November, in the pavilions of Fieramilanocity.

Protagonists of the 160 square meters of exhibition space Mattel at G! Per Giocare, will be the three famous core brands of the multinational: Barbie, the fashion doll most loved by girls around the world, Hot Wheels, the brand dedicated to the world of motors and speed, Fisher-Price dedicated to the world of childhood and preschool, but there will be new brands friends of children, from Mattel Games to Little People, through the Thomas Train and Polly Pocket!

At the entrance of each play area a photobooth will welcome young visitors who can be immortalized in the “frame” of their favorite brand, choosing between Barbie, Hot Wheels and Fisher-Price.

In the Barbie area, girls will be able to play with all the products of next Christmas! From the beloved Camper dei Sogni, to the Airplane, from the new Casa di Malibu, to the Pasticceria! They will then be transported to a world full of colors and glitter with Barbie Capelli Arcobaleno and together with the Magic Unicorn of Barbie Dreamtopia they will ride with the imagination towards the rainbow and beyond!

Polly Pocket will let the girls enter a real miniature world with the new playsets and accessories dedicated to the city of Pollyville while the little friends Enchantimals will welcome them in the Tropical Jungle with the Barca Avventura Tropicale and the Caffetteria Dolci Momenti with which to play and have fun. Other novelties to discover dedicated to girls will be the Lil’Gleemerz and Crystal Creatures.

The Hot Wheels area will be entirely dedicated to the adrenaline-pumping games proposed for next Christmas. The little visitors will be able to “accept the challenge” and compete in the most daring races with Hot Wheels City or with the fantastic Monster Trucks track and, last but not least, they will be able to “touch” the incredible show cars Hot Wheels SEAT and Hot Wheels Abarth. And that’s not all! In the same area you can have fun with incredible games at Uno, Scrabble Italia or Acchiappa la Cacca or with the new monstrous creatures of Breakout Beasts!

For the little ones and their parents Fisher-Price offers a cheerful and colorful space where adults can go back to childhood and discover how wonderful it is to learn while having fun. Parents and children will discover the news of Christmas, such as the Parlamici, the Cagnolino Saltella e Gira and the Lontra Soft Relax. With the Little People they will learn that kindness and a smile are the best calling card and with the colourful blocks of Mega Bloks they will be able to build together everything that their boundless imagination suggests!

But it’s not over! The little visitors will have an extra surprise because during the fun parade of the characters on the red Christmas carpet they can meet and greet the sweet characters of Little People and the volcanic Polly Pocket!

So no one can miss it! Mattel and all his fantastic brands are waiting for you in G! How to play, Fieramilanocity Pad 3 Stand E10 from 22 to 24 November.

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