Licensees Focus


20 Nov - 2019

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Decora launches Barbie and Sam Il Pompiere products on the market

Decora, a leading brand in the field of products for making and decorating sweets, launches on the market two new product lines dedicated to two of the most beloved characters of cartoons and the world of toys: the timeless Barbie and the friendly Sam Il Pompiere.

Since 1959, Barbie has inspired girls with a product that encourages imagination, expression and discovery through play, and the Decora product line is no exception. On the occasion of its 60th anniversary, the brand celebrated the widest scale of women’s models globally, with the aim of inspiring the future generation of women. Among the role models we also had chefs and pastry chefs. Through Decora products, girls can have fun preparing and decorating delicious sweets and fantastic cakes and imagine a future behind the counter of a pastry shop, among clouds of candyfloss and the scent of vanilla!

Even boys love to “experiment” in the kitchen and directly from PontyPandy comes the Decora line dedicated to children!  Sam the Fireman was born in Wales as an animated series in stop-motion and tells the adventures of Sam and his team of firemen. The protagonist of the cartoon is the fireman Sam, brave and enterprising is the figure of reference for the whole village of PontyPandy. Sam the Fireman is the hero of the “next door” always available to help all his fellow citizens is famous for not stopping in front of the difficulties. Sam’s work is not limited to emergencies and fires, but his figure is above all educational for children to better extricate themselves from the daily vicissitudes.  With Sam, making beautiful but above all delicious sweets will be a piece of cake!

Both lines are designed to provide a complete choice of products to prepare a beautiful party table, to have fun with their children to decorate sweets during a delicious snack or to color the daily breakfast.

The two lines are composed of:

Plastic cookie cutters to cut out the shapes of tasty biscuits. They are equipped with a marker to define the details of the Barbie logo or profile and the face of Sam the Fireman and his badge or transceiver. Designed for mothers who want to please and amaze their children and guests at their parties, these cookie cutters are contained in packages that, inside, also offer a design that children can have fun coloring.
Baking paper cups for baking and presenting muffins and cupcakes, with images of young and old favourites. Available in 3 variants for Barbie and 3 variants for the character Sam The Fireman.
Colorful biodegradable straws for soft drinks, made with paper from forests you manage responsibly. They are a nice accessory of great effect for parties but also to be used to cheer up breakfast or snack every day.
Candy boxes – colorful boxes to be filled with candies, sugared almonds or gadgets and used as gift boxes on any occasion such as birthdays, baptisms, communions.
Party boxes – fun buckets to use to prepare sweet tables filling them with marshmallows, chips, popcorn and all kinds of delicacies.

The Barbie and Sam Il Pompiere brand products distributed by Decora are on sale at party and party shops, specializing in the sale of equipment for pastry and cooking.

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