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Licensees Focus

GLAMOROUS AND HEALTHY MACHA & BARBIE LIFESTYLE

20 Nov - 2019

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MACHA Cafè celebrates the most glamorous doll of all time through a new partnership that will see them as protagonists with a delicious Limited Edition

MACHA Cafè, since 2016, is recognized in Milan as a reference point that promotes a healthy and fun lifestyle, that creates and anticipates trends, synonymous with glamour at 360 °.

The Barbie brand, in turn, is at its best when it accurately reflects the fashion and culture of the moment and does so for example through its channel Instagram @Barbiestyle that, with its over 2 million followers, makes Barbie a more relevant and updated reflection of the evolution of fashion and culture.

From this meeting was born a LIMITED EDITION developed by MACHA exclusively for Barbie.

2 products that will be available in the MACHA Cafe in Via Savona 25 in Milan and on the delivery platforms Deliveroo and Glovo from November 15.

Barbie JUICING, a delicious and healthy all pink centrifuge made of beet, fennel and green apple.

Barbie CHEESECAKE, a soft multilayer spoon cake with the iconic matcha tea and strawberry.

MACHA and Barbie together for a healthy and balanced yet fresh, tasty and fun lifestyle, with a touch of glamour and, why not, #instagrammable!


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