Industry News


12 Nov - 2019

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Rocket Licensing partners with Royal Caribbean for one-off Beano adventure

Rocket Licensing has teamed up with Royal Caribbean International to commission a brand new, one-of-a-kind Beano comic strip to celebrate the $165m makeover of Allure of the Seas. The story sees the notorious mischief-maker Dennis, joined by side-kick Gnasher and family Minnie, toddler Bea and Mum and Dad to become the very first guests onboard the new-look Royal Caribbean ship.

The comic opens with the family arriving at a campsite in Barcelona.

But before long they are asked to leave by snooty owner Basil Shifty who’s concerned about the chaos the family could cause.

Crestfallen, the family head to the port of Barcelona where Allure of the Seas is docked.

There they are greeted by Royal Caribbean Managing Director Ben Bouldin, who doesn’t share Mr Shifty’s concerns and invites them on board via the ‘V VIP FAST TRACK’.

The Menaces then have free rein to try out all the epic features onboard the biggest and most innovative ship sailing Europe in 2020, including: 

  • Glow-in-the-dark laser tag – The Menaces gear up for a total intergalactic adventure, where Dennis zaps Minnie in a clash for the Crystal City!
  • Spotlight Karaoke – Dad rocks out on stage at the ship’s dedicated karaoke bar, whilst Gnasher watches on in awe
  • Splashaway Bay – A kids’ favourite, Minnie checks out the splash pools, water cannons, fountains and drench buckets, before soaking an unassuming Dad!
  • The Perfect Storm – Dennis and Minnie spot Dad get stuck in one of the trio of adrenaline-inducing ‘Perfect Storm’ waterslides
  • Ultimate Abyss – Dennis and Minnie plummet 10 storeys down the tallest slide at sea

Whilst Dennis and the gang get stuck into the ‘thrill’, Mum’s ecstatic that someone will even look after the kids at the award-winning kids’ club, before going on a hunt to find the spa and chill.

From May 2020, Allure of the Seas will be sailing 7-night Western Mediterranean itineraries that depart from Barcelona.

Rocket Licensing worked closely with PR company W Communications, which looks after Royal Caribbean’s UK press office, on the campaign.

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