Licensees Focus


5 Nov - 2019

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Caryn Mandabach Productions announced a collaboration with leading barbers and grooming experts Murdock London, based on the hit series Peaky Blinders

The partnership will see Murdock London develop an official Peaky Blinders range of high-end grooming products, inspired by the multi-award-winning series. Under the ‘Shelby Company Limited’ label, the first products, which will include shave and beard kits, are expected to launch before the end of the year.


Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, said, “As real fans of Peaky Blinders, Murdock are an ideal partner for this men’s grooming collaboration. They share our passion and understanding of the brand and have produced a great product range which reflects the brand in tone and quality.  We’re looking forward to seeing more Tommy’s and Alfies around the UK!”

Joe Pomper, Flagship Head Barber added, “Sharply dressed and sporting slick, enviable haircuts to match, the Murdock London Barbers and Peaky Blinders have plenty in common on appearance alone. Rarely does a day go by in our barbershops where Peaky Blinders isn’t discussed. It is an all-time favourite show of our barbers and clients, who actively seek to recreate the iconic looks of the Shelby clan.  We are absolutely thrilled to be working on this exciting new collaboration, creating a bespoke product range and grooming experience for the modern man, by order of the Peaky Blinders.”

Susan Waddell, Commercial Director at Caryn Mandabach Productions said: “We are so pleased our fans can now enjoy this special Peaky Blinders grooming range and experience the Shelby family style.”

Murdock London are the expert barbers for modern, style-conscious men. With barbershops on London’s most iconic streets, they offer a contemporary, luxury take on the traditional London barbershop experience. Their barbers have also created a range of quality, British grooming products to allow men to take the Murdock London barbershop experience home. Built on the mutual trust between a man and his barber, Murdock London is a haven for men to kick back, relax with a drink, and leave ready to conquer the world.

The award-winning BBC One and Netflix series Peaky Blinders is produced by official brand owner Caryn Mandabach Productions and by Endemol Shine Group’s Tiger Aspect Productions. Endemol Shine Group represent a range of global ancillary rights for Peaky Blinders which is distributed by Endemol Shine International across more than 180 countries.

Endemol Shine Group have developed an extensive licensing programme for the BAFTA winning series over the last year with recent successes such as the inaugural Legitimate Peaky Blinders Festival which entertained crowds Peaky Blinders fans with an immersive mix of music, theatre and fashion curated by show creator Steve Knight; and the sell-out official Peaky Blinders book from publisher Michael O’Mara.

There are also a number of upcoming products and experiences including the launch of the A/W’19 tailored menswear capsule collection from David Beckham’s menswear label Kent & Curwen, a console game, a VR game and the continuation of products from our existing ranges.   

Five series have aired on BBC and the latest series launched on Netflix in the U.S. on 4 October and in international markets where Netflix hold premier rights. With a stellar cast of actors including Cillian Murphy, Helen McCrory and Paul Anderson, the series has won multiple awards including the 2018 BAFTA for Best Drama Series and Best Drama at the 2019 National Television Awards.

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