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Industry News

UNLEASH CREATIVITY WITH CRAYOLA

4 Nov - 2019

Crayola Take Note! Dry Erase Wall Paint, now available at Lowe’s, turns any surface into a personal dry-erase board for anyone who dares to be inspired

Go ahead and unleash your creativity with Crayola Take Note! Dry Erase Wall Paint, which transforms any surface into a canvas and sparks imagination, creativity and fun—now available at more than 1,000 Lowe’s Home Improvement stores nationwide.

Take Note! Dry Erase Wall Paint is a clear-finish coating that can be applied to any smooth surface in homes, schools and beyond. From simple doodling to home management and everything in between, Take Note! Dry Erase Wall Paint enables parents and kids to transform any surface into a convenient, easily washable dry-erase board. Since it is completely transparent, homeowners can create a dry-erase surface of any color for seamless integration into existing décor.

Take Note! Dry Erase Wall Paint is being launched with a complete selection of Crayola products to make the most of new dry-erase surfaces, including Take Note! Dry Erase Markers, Erasers and Cleaning Cloths. No more struggling to find pens and paper to add to the grocery lists or keep track of this week’s sports practices. Just grab a Crayola Take Note! Dry Erase Marker and head to a surface painted with Take Note! Dry Erase Wall Paint. Voila! Ideas, lists, doodles and beyond are preserved for as long as you need them. When you’re done with a list or idea, grab a Take Note! Dry Erase Eraser or Cleaning Cloth for quick and easy cleanup.

“At Crayola, we are committed to developing innovative and relevant products that ignite creative experiences,” says Warren Schorr, vice president of Business Development & Global Licensing. “We are excited to partner with IdeaPaint to help create collaborative play, learning and work environments that help everyone express their creativity without the mess.”

In development for more than three years, Take Note! Dry Erase Wall Paint is the first available dry- erase wall paint for use that has passed stringent health and safety standards. Its high-performance, low-VOC formulation meets California Public Schools and UL GREENGUARD Gold standards. The special Take Note! Dry Erase Wall Paint formulation was developed in a collaboration between Crayola and IdeaPaint, the market leader in professional dry-erase finishes. Available in 20- and 40-square-foot kits, Take Note! Dry Erase Wall Paint is easy to apply over any latex paint using a standard paint roller.

“Dry-erase walls help to unleash and inspire a child’s creative transformation and growth right at home through collaborative playtime and an authentic connection to creativity,”expressed Jeff Avallon, vice president of Business Development at IdeaPaint. “We are happy to launch Take Note! Dry Erase Wall Paint with Crayola. It is the first of many products in our partnership that we hope helps to revolutionize the learning experience in homes, schools and offices.”

 


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