LICENSING IS BACK IN SHANGAI

A new event on Licensing and Audiovisual at the upcoming China Shanghai International Children’s Book Fair

Licensing is back at the China Shanghai International Children’s Book Fair, from 14th through 17th November, the only Asian professional trade show devoted to publishing for kids. BM SRL, the publisher of Licensing Magazine, is a partner of this trade event and will moderate an important panel discussion on publishing, audiovisual rights and licensing.

Here, below the details of this special event which will take place in November 15th from 3.00 to 5.00 pm at the Official Conference Room, Copyright Zone.
Publishing, Audiovisual Rights and Licensing–Multi-connected Business around Children’s IP

Licensing represents a large part of the publishing business. More and more publishing houses are developing their own licensing programmes based on the success of their well established IPs. On the other side, entertainment content providers need publishers to give a long-term life cycle to their properties. In this session we will talk with key leaders of the publishing and entertainment industries to learn more on the strong interactions between these two worlds and how they should connect to create a successful kids brand.

Speakers:
Susan Bolsover (UK), Director of licensing and consumer products, Penguin Ventures (part of Penguin Random House)
Chai Shan (China), Marketing Director, Shanghai Poplar Culture Project Co., Ltd.
Cecilia de la Campa (USA), Executive Director, Global Licensing & Domestic Partnerships, Writers House
Dong Yan (China), General Manager, Dargaud Groupe (Shanghai) Co., Ltd.
Gin Qin (China), Publishing Manager, LEGO China
Selina She (China), Chief Editor of the Children’s Channel, TENCENT Video

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