fbpx

Events

LICENSING IS BACK IN SHANGAI

30 Oct - 2019

Tags from the story: .

A new event on Licensing and Audiovisual at the upcoming China Shanghai International Children’s Book Fair

Licensing is back at the China Shanghai International Children’s Book Fair, from 14th through 17th November, the only Asian professional trade show devoted to publishing for kids. BM SRL, the publisher of Licensing Magazine, is a partner of this trade event and will moderate an important panel discussion on publishing, audiovisual rights and licensing.

Here, below the details of this special event which will take place in November 15th from 3.00 to 5.00 pm at the Official Conference Room, Copyright Zone.
Publishing, Audiovisual Rights and Licensing–Multi-connected Business around Children’s IP

Licensing represents a large part of the publishing business. More and more publishing houses are developing their own licensing programmes based on the success of their well established IPs. On the other side, entertainment content providers need publishers to give a long-term life cycle to their properties. In this session we will talk with key leaders of the publishing and entertainment industries to learn more on the strong interactions between these two worlds and how they should connect to create a successful kids brand.

Speakers:
Susan Bolsover (UK), Director of licensing and consumer products, Penguin Ventures (part of Penguin Random House)
Chai Shan (China), Marketing Director, Shanghai Poplar Culture Project Co., Ltd.
Cecilia de la Campa (USA), Executive Director, Global Licensing & Domestic Partnerships, Writers House
Dong Yan (China), General Manager, Dargaud Groupe (Shanghai) Co., Ltd.
Gin Qin (China), Publishing Manager, LEGO China
Selina She (China), Chief Editor of the Children’s Channel, TENCENT Video

DISCOVER CCBF

Subscribe to our newsletter


Read our last issue




PLAYMATES PRESENTS THE NEW 2024 MIRACULOUS LINEUP
PLAYMATES PRESENTS THE NEW 2024 MIRACULOUS LINEUP

During the New York Toy Fair, Playmates will preview the new Miraculous toys at booth #2707. The collection Miraculous: Ladybug & Cat Noir includes new dolls and special playsets. Featuring special super-suits with unique styles, Magic Heroez Transformation Dolls...

read more
ZAG SIGNS GLOBAL LICENSING DEAL WITH SAI GROUP’S KANDIZ
ZAG SIGNS GLOBAL LICENSING DEAL WITH SAI GROUP’S KANDIZ

ZAG has teamed up with SAI Group to create a diverse line of KANDIZ snacks, cereals, and candy for Miraculous. The announcement was conveyed today by Carlotta Caracciolo, ZAG's Vice President of Licensing & Retail for the Middle East, Turkey, Greece, Africa &...

read more
THE INNOVATIVE TOYS OF KIDKRAFT
THE INNOVATIVE TOYS OF KIDKRAFT

During New York Toy Fair, KidKraft will show their 2023 holiday must-haves as well as 2024 previews. KidKraft is the global leader in award-winning, high-quality products that are MADE FOR MAKE BELIEVE. For over 50 years they've been committed to inspiring active and...

read more