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Industry News

THE HYPE AROUND FORTNITE BLACKOUT

29 Oct - 2019

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The company who survey more 2,000 children every week, identified the Fortnite trend in July 2017 through their real-time portal, recent research has shown that Fortnite continues to be the most popular game despite its recent blackout

Based on surveying more than 21,300 UK kids in the last year, their data shows that UK children are increasingly spending more time and money playing video games with 9.6% of all boys aged 8-14  now want to play video games as a career.

A global leader in kids’ market intelligence, Kids Insights have performed the most definitive study to date on the relationship how much technology is changing the kids’ ecosystem.

Their latest reports (which were issued in July 2019) showed that children themselves spend £791 million per year on video games, including in-game purchases. Not surprisingly, video gaming is the second favourite hobby of children in the UK with 7 in 10 kids play video games of some form, whether they are console, mobile or PC-based.

“Over the last two years we have spoken about the ‘Gaming Revolution’ and how mobile devices have increased accessibility to gaming, and technological advancements such as OTT and cross-platform play have changed the attitudes and behaviour of children. Our findings demonstrate that the popularity of gaming is as strong as ever in Q2 and it is now one of the top favourite kids hobby, second only to football“, comments Nick Richardson, CEO Kids Insights.

What is your favourite video game (console)? Graph. 1 UK/ Graph. 2 France

In comparison, Kids Insights data shows that of this time, kids 3-12 spend 44 hours per month watching TV, compared to 40 hours playing game. This means that these activities take almost equal space in kids ecosystem and, nowadays, popularity of some computer games can beat even well know TV shows & films.

Fortnite – the cultural phenomenon and hit game with kids, shows no signs of a reduction in popularity as a favourite gaming console, holding firm in first place with all kids aged 3-18 in UK and France, third place in Spain and fifth in Germany.

“We all remember the hype around last season of Games of Thrones that changed the industry from which it came and defined the television culture of this decade. Fortnite has absolutely surpassed that as the gaming revolution we are in at the moment, spurred by mobile gaming and cross platform play is seeing more and more children game longer than ever before“, adds Nick.

Fortnite as a brand is far reaching, not only does Fortnite appear in our video game and esports data, but it is the fourth favourite brand with boys aged 9 in UK; being behind only Nike, LEGO and Adidas. In addition to that, it is also the fourth favourite book with 10 year olds boys and their favourite magazine.

But don’t discount Minecraft and Roblox which also showing growth..

So what’s next?


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