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Entertainment

MATTEL AND CHILI TOGETHER FOR AN UNIQUE OFFER

29 Oct - 2019

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For all lovers of cinema, MATTEL products arrive on the platform CHILI

CHILI, the European platform that operates in Movie Entertainment, signs an important agreement with Mattel to expand its merchandising offer, including within the platform some of the iconic products of one of the largest toy manufacturers in the world.

The selection of MATTEL products on CHILI represents the most iconic franchises in the world of cinema kids, they will go live on the platform: Barbie Dreamtopia, Jurassic World, Toy story 4, Cars, Batman, DC Heros, thus offering film lovers a new complete and engaging experience.

“I’m very happy with the partnership with Mattel, a leading company in the kids offer and very attentive to the world of cinema” says Giorgio Tacchia, CEO and Founder of CHILI.  To date, CHILI has about 8,000 references, developed on different product categories and price ranges, from gadgets to products for collectors.

“We are particularly proud to announce the partnership between Mattel and Chili, thanks to our dedicated product lines we are going to enrich the kids offer of the platform and we will enjoy wide visibility with some of our most important brands” adds Jacopo Scandella Sales Director of Mattel.

The partnership includes joint marketing activities and visibility on the two companies’ proprietary channels.

 


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