Animaccord Partners with Energizer to “Light Up” the EMEA Region

Animaccord, the international media and licensing company and studio, confirmed the deal with one of the world’s largest manufacturers of primary batteries and major player in portable lighting products, Energizer to produce under license the Masha and the Bear handheld lights and headlights. The licensed products will be launched across Europe, Middle East, Asia and Africa.

The Masha and the Bear handheld lights and headlights will be distributed from January 2020 in hypermarkets, independent stores, e-commerce, and electronic retailers in over 100 countries. The deal has been carried out by Animaccord’s licensing agent in Italy, Maurizio Distefano – The evolution of Licensing (MDL). MDL has managed licensing for the Masha and the Bear brand in Italy since its arrival in the market.