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Industry News

TF1 GAMERSORIGIN’S BRAND AND HEIDI’S AGENT

23 Oct - 2019

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TF1 Licences is positioning itself in this booming market by integrating the GamersOrigin club into its brand portfolio, one of the leaders in the sector in France

A true global phenomenon, the esport is enjoying unprecedented success with more than 395 million spectators worldwide in 2018.

GamersOrigin, which currently has 24 professional players from 8 different countries, stands out thanks to many successes with a multitude of podiums and awards to its credit. The club distinguished itself last April and July by winning the Starcraft II final of the WCS Winter and Summer (World Championship Series) in Los Angeles and Kyiv and recently qualified for the Fortnite World Cup final held at the end of July in New York, a prestigious competition during which the team was proud to represent the colours of France.

TF1 Licences is thus entrusted with the management of licensing rights and also advises the club on sponsorship, a new field of activity for TF1 Licences’ commercial teams.

We are particularly proud of this merger between GamersOrigin and TF1 Licences, we have full confidence in their expertise and teams regarding the possibility of developing strategic partnerships for our structure in France and abroad,” said Guillaume Merlini, Founder and Director of GamersOrigin.

Through this collaboration, TF1 Licences aims to develop the brand’s notoriety in France and to set up large-scale partnerships with licensees, in order to reach the growing target of esport consumers. Whether it is on high-tech accessories, textiles, publishing or promotional operations, TF1 Licences’ ambitions are great.

Already present in the field of sport with the management of All Blacks’ rights in France, TF1 Licences is therefore adding a new sector to its portfolio by investing in the booming esport market with GamersOrigin.

For over 40 years, Heidi – the little girl from the mountains – has been delighting children with her adventures in the Swiss Alpes.

In 2015, our heroine made her comeback with a new animated series broadcast on TFOU. A real success with a cumulative audience of 3.8 million viewers and an audience share of 25.6% for the 4-10 year olds*. Heidi is back on TFOU since October 20th from 7h50 am for a second season, broadcasted in more than 160 countries.

And that’s not all, there are plans for the young Swiss girl to figure in hervery first animated film on the big screen!

To accompany these numerous new projects, Studio 100 Media, owner and producer, has decided to entrust TF1 Licences with the management of the licensing rights of this iconic brand in France.

Playmobil : Master Toy partner

Studio 100 Media has already teamed up with a powerful Master Toy partner. Playmobil Heidi toys will be soon available worldwide and accompanied by a large-scale launch plan, available in France in 2020 and accompanied by the release of a magazine published by Blue Ocean.

Stéphane Drilhon, Director of Marketing of Playmobil: “Heidi was born the same year as PLAYMOBIL, in 1974. Like our figurines, Heidi left many childhood memories for most of today’s parents. While remaining popular with children, as evidenced by the success of the animated series. We are delighted to be working with Studio 100 Media and TF1 to offer inspiring content for our children together. Around the beautiful values of transgeneration, nature and tradition.

Yann Labasque, Director of Youth Programmes of TF1: “We are very happy with the great return of one of our viewers’ favourite heroines on TFOU. She made them laugh with her spontaneity and frankness in season 1, and we will be delighted to see her back in totally new adventures in the mountain outdoors. The 26 episodes of 26′, produced with the talent of Studio 100 Animation France, promise us the same level of emotion and will allow us to learn more about the past and the personal stories of our endearing characters.”

Martin Krieger, CEO of Studio 100 Media: “TF1 has long been one of our most valued business partners – not only as a broadcaster, but especially because of our collaborations on many of our most popular brands and TV series’. It is wonderful that we are now extending our partnership to the distribution of the licensing rights for the beloved Heidi brand in France – I look forward to this new cooperation with great anticipation.


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