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MR BEAN NEW PARTNERSHIP IN CHINA

23 Oct - 2019

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MR BEAN celebrates 30th anniversary with new partnership in China

Endemol Shine China, part of global content creator, producer and distributor Endemol Shine Group, today announced a new brand licensing partnership of the Group’s long-running IP MR BEAN with local licensing agency Medialink Limited.

This deal will see licensing agent Medialink explore brand licensing opportunities for MR BEAN in the Greater China territory. Experiential, apparel and toys will be the key categories for Medialink as they drive growth in the market in partnership with Endemol Shine China.

MR BEAN celebrates its 30-year anniversary in 2020. The series has delivered some of the most iconic moments in TV history with a broad and diverse audience across 200 territories.

MR BEAN continues to entertain new audiences all around the world with unprecedented success across global digital platforms, hitting a combined digital reach of more than 100 million fans. MR BEAN has topped 6.5 billion views on YouTube alone and is one of Facebook’s biggest page globally, surpassing 87 million fans on the platform.

Most recently, China’s largest children channel CCTV-14 have broadcast both seasons of the comedy smash hit MR BEAN THE ANIMATED SERIES (104 episodes in total) for their linear services across China, Hong Kong and Macao earlier this year, which expanded MR BEAN’s presence among new generations in China.

William Tan, Managing Director of Endemol Shine China says, “MR BEAN represents the unforgettable childhood memories of several generations around the world, hence we believe this partnership offers great potential for merchandising and experiential activities. Expanding our business in these areas has been one of Endemol Shine China’s priorities since we ventured into the brand licensing business. We are excited to partner with Medialink whose great enthusiasm and high professionalism bring new elements to the classic character. A series of new products are expected to be released shortly.”

“Following our successful experience in classic brands, we are excited to work with Endemol Shine to celebrate MR BEAN’s 30th anniversary in 2020. We are keen to explore opportunities for launching exciting new products and collaboration in new areas in lifestyle, fashion and events.” says Noletta Chiu, Executive Director of Medialink Group Limited.


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