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Licensees Focus

GIOCHI PREZIOSI MASTER TOY OF BARBAPAPA

21 Oct - 2019

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TF1 Licences appoints Giochi Preziosi Master Toy of Barbapapa to celebrate the 50th anniversary of the famous family!

As Barbapapa celebrates its 50th anniversary next year, TF1 Licences, agent of the iconic brand, is launching an ambitious new licensing program in collaboration with the creators!

In the autumn of 2020, Giochi Preziosi, a major player in the European toy industry, joins forces with the Barbapapas to launch a range of toys and plush toys reflecting the colourful world and the endearing characters of the series. These toys will nurture the imagination of kids, who will relive the adventuresof this extraordinary family, which is always richer in the twists and turns of these everyday magicians.

Faithful to their colourful and hip DNA, this new range will be available in 3D figurines to engage children 2 years and up, and in a collection of plush toys for the youngest, including a soothing nightlight for gentle nights.

In 2020, no one will be able to escape the Barbamania!

The most hip family will also make a comeback with a new animated series – produced by NORMAAL ANIMATION in partnership with TF1 – and soon to be broadcast on TFOU, 52 x 11 minutes of happiness!

NICKELODEON JUNIOR will promote this new cartoon in more than 100 territories and TF1 will be the first broadcaster of the series in the world. Other major broadcasters have positioned themselves including Rai in Italy, YLE in Finland or RTS in Switzerland.

Launched in 1970, the Barbapapa brand has spanned generations by embodying universal and essential values such as creativity, humour, transmission, optimism, caring and the protection of nature. Values that are dear to today’s families.


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