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Licensees Focus

GURU STUDIO PARTNER FOR PIKWIK PACK

16 Oct - 2019

Guru Studio signs with Scholastic as master publishing partner

Toronto-based entertainment company Guru Studio is pleased to announce it has signed a new global licensing deal with Scholastic Publishing for its newest preschool series Pikwik Pack.

The line of products from Scholastic, the global children’s publishing, education, and media company, will include storybooks, as well as novelty and activity books all based on the original series which is set to air on Disney Junior US in 2020. This is the latest announcement as Guru Studio continues to line up strategic licensing partners for its global CP roll out, including the appointment of Playmates Toys as the global master toy partner earlier this year.

We’re incredibly proud to be working with a best-in-class partner like Scholastic,” said Jonathan Abraham, VP of Sales and Business Development at Guru Studio. “We’re seeing tremendous interest for Pikwik Pack from across the licensing world, and together with Disney Junior, Playmates Toys and Scholastic we have an incredible foundation for the brand.”

Pikwik Pack has all the evergreen elements of children’s programming and storytelling: humor, teamwork, overcoming obstacles, community and friendship,” said Debra Dorfman, Vice President and Publisher, Global Licensing, Brands and Media, Scholastic.We’re incredibly excited to bring these endearing characters and expansive world to life for young readers.” 

A sneak peek of the series has debut at MIP Junior as a World Premiere Screening on October 12, 2019 at the JW Marriott Hotel in Cannes, France.

The series follows Suki the hedgehog, Axel the raccoon, Tibor the hippo and Hazel the cat (the Pikwik Pack) as they deliver magical packages filled with love to the kind citizens of Pikwik. The 52 x 11 minute episodes are packed with big adventures, silly hijinks, and heartfelt charm that will entertain preschoolers while underscoring the value of team work, community, and critical thinking.


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