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TF1 LICENSES BECOMES COROLLE’S AGENT

15 Oct - 2019

Tags from the story: Corolle, TF1 Licences.

Corolle entrusts TF1 Licences with the management of its license rights

As the French doll’s flagship is about to celebrate the 40th anniversary of the most famous doll of all time, TF1 Licences will be responsible for maintaining Corolle‘s reputation and brand image through an ambitious licensing programme (textile collections, exclusive operations).

This partnership marks the beginning of a great story between Corolle and TF1 Licences, which has already demonstrated its expertise in the youth field as an agent for transgenerational brands. The shared ambition of this collaboration is to promote Corolle, based on the French brand image of quality, its DNA and its unifying values: transmission, emotion, sharing, quality and imagination. It is a true Madeleine de Proust that is passed down from generation to generation. 

Since 1979, Corolle has been the favorite doll of mothers* with about 40 million copies sold worldwide. The brand is distributed in around twenty countries, particularly in Europe and the United States, and exports represent 35% of sales.

Muriel Joron, Marketing Director of Corolle“We are delighted to start a collaboration with TF1 Licences. The teams immediately grasped the essence of the Corolle brand and offered us ambitious development prospects that were 100% in line with our DNA. In addition, the power of TF1’s group is a real asset in developing Corolle’s visibility and integrating it into the family’s daily life beyond the toy world.”

Marina Narishkin, CEO of TF1 Licences : “My entire team is delighted to be working on Corolle’s licensing rights. It is an iconic brand from the toy world that has been contributing to the development of children for years. Thanks to Corolle, they learn simple gestures, enrich themselves and cultivate a taste for taking care of others. We are pleased to support this brand that makes sense for us in its modernization.”

This agreement marks the beginning of a long-term relationship between the two players for Corolle, this magnificent brand known to all.


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