Licensees Focus


12 Oct - 2019

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A new project for Goldenpoint that creates an iconic capsule collection inspired by the most famous fashion doll in the world

Always close to the world of fashion, fashion icon and more, Barbie inspires girls to be what they want since 1959. Over time, the iconic doll has become a true model to which girls around the world can be inspired both to continue dreaming of a big future, imagining themselves as astronauts, journalists and many other careers, and to copy styles and looks to make their wardrobe special. In line with this premise, Barbie now becomes part of a unique collaboration that will make all its most fashionable admirers happy: in fact, a capsule collection inspired by Barbie and signed by Goldenpoint is on sale.

The collection is mainly designed for children aged 5 to 12 years, but also winks at the women’s target thanks to the introduction of more representative and iconic garments. Thanks to Goldenpoint, all Barbie fans will have the opportunity to dress their legs with a collection that is a real tribute to the fashion doll that has inspired millions of girls around the world. The Goldenpoint capsule collection is made up of 20 items for girls and women (leggings, tights and socks) rich in precious details, including glitter and all over prints, inspired by Barbie’s 60th birthday.

The long-awaited limited edition is available from September 24th at the same time in all points of sale of the Goldenpoint chain and on the online shop of the brand (www.goldenpoint.com).

The project is also linked to an important operation with instant win awards with certain prize that sees up for grabs many Barbie and other beautiful prizes and involves all the stores and the online store. All consumers who buy at least three Barbie items will receive a pink postcard, to find out immediately what they have won. Barbie dolls and not only as a prize await fans.

Autumn is tinged with pink: Barbie awaits all at Goldenpoint!

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