Top spanish designer María Escoté has launched a Pucca Capsule Collection for the brand
Planeta Junior, leading European children’s and youth Entertainment Company, has appointed celebrated Spanish designer María Escoté to develop a capsule collection inspired by Pucca. This collaboration transmit the character’s values of love and woman empowerment to millennials and young adults.
María Escoté, whose designs has been worn by Beyoncé and Miley Cyrus among many others, has created several garments with her unique vision and the rich Pucca trend universe. The campaign is being promoted by a strong social and digital communication strategy around Europe through influencers, digital media and disruptive publicity initiatives.
The campaign is based on three key concepts: ‘Escoté Namasté’, ‘I love me’ and ‘Yes I do’.
Iconic character Pucca was a hit in 170 countries. She is returning thanks to an agreement signed by Planeta Junior, Vooz and CJ E&M. Planeta Junior is working on a massive digital campaign using traditional and new formats to reach new targets.