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Licensees Focus

CHRISTMAS STOCKING OF SCHOOL OF ROARS

8 Oct - 2019

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Atlantyca signs an agreement with Emmeci to produce the Christmas Stocking “School of Roars – School of Monsters”

Atlantyca Entertainment has signed an agreement with Emmeci, an Italian company based in Biella specializing in the marketing of confectionery products for events, to create a special sock inspired by “School of Roars, Scuola di piccoli Mostri” designed for Epiphany 2020 and 2021. This deal was secured by Marco Piccinini, Licensing Manager of Atlantyca Entertainment.

As per tradition, abroad the funny Christmas stockings are hung on the fireplace waiting for Christmas, while in Italy they are one of the most loved gifts by children during the days of the Epiphany. Two different versions will be dedicated to “School of Roars, Scuola di piccoli Mostri“, with custom design and a surprise gadget, also custom. Inside, the typical sweets of this festivity produced by the best brands on the market. The socks will be available from December 2019 in all the large-scale retail trade, supermarkets and hypermarkets.

Marco Piccinini, Licensing Manager of Atlantyca Entertainment explains: “School of Roars is a TOP PROPERTY of the pre-school world and this deal shows how much it is loved by children. On behalf of ZDF Enterprises, Atlantyca is agent of TV rights and licensing of the series for Italy and is developing for the property its licensing program in the categories toys, food, collectable and apparel. We are therefore particularly proud that the licensing program is enriched by a long-term partnership with a leading company in its field.” 

School of Roars, Scuola di piccoli Mostri” debuted on Rai Yoyo in autumn 2018 with excellent results. The young spectators were in fact captivated by the protagonist baby monsters who go to school… at night! Thanks to the teacher Stanacapricci, our heroes study “monster things”: they learn how to count the legs of spiders during the hour of mathematics or how to howl at the moon during the music lesson or even how to cook delicious cakes during the cooking lesson with the master Minestrone. The school life experiences of our monsters touch on important issues such as care, sharing, friendship and fun and are the social and emotional reflection of the behavior of the public: children who are going through (or will soon go through) the transition from pre-school to school age.


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