WILDBRAIN AND MATTEL FOR FIREMAN SAM 12

Brand new twelfth season of hit preschool series greenlight featuring 60-minute special

WildBrain, a global kids and family content and brands company, and Mattel TV are bringing brand new Fireman Sam episodes to global audiences with a greenlight for season 12 of the hit preschool series. Set to be delivered from summer 2020, the new season features 13 x 11’ episodes and a 60’ special titled The Rise of Norman-Man, all of which will see Fireman Sam return for more heroic animated adventures in the accident-prone Welsh town of Pontypandy.

In addition, WildBrain has secured a raft of new linear broadcast and streaming platform deals across seasons 10, 11 and 12 of Fireman Sam. Netflix has picked up seasons 10 and 11 for CEE, the UK and Ireland, Benelux, Italy and France. Season 11 has also been picked up by Turner (MENA), Amazon Prime Video (Germany & the U.K.), Disney Channel (India), Showmax (Africa), NRK (Norway), RTS (Switzerland) and Roku (U.S.). Season 12 has been acquired by ABC (Australia), Hop! (Israel) and RTL (Netherlands).

“Fireman Sam continues to generate strong global ratings and delight young viewers with its action-packed adventures and heroic characters,” said Josh Scherba, President, WildBrain. “We’re looking forward to working with Mattel TV on fresh new episodes and an exciting extended special as we further propel Fireman Sam’s success across international markets.”

Frederic Soulie, Senior Vice President, Content Distribution, at Mattel, Inc. said: “Fireman Sam is a wholesome and entertaining I.P that resonates incredibly well with audiences around the world, particularly in Europe where it remains a perennial favorite TV show with high brand awareness. We are delighted to be announcing this new season and special that demonstrates both Mattel’s and WildBrain’s commitment to the longevity of the show and continuous expansion of the brand.

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