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Entertainment

COSMOS-MAYA LAUNCH SMARTY-PANTS ERIC

2 Oct - 2019

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The brand new show presented at MIPCOM

Leading India and Singapore-based animation studio Cosmos-Maya is launching its brand new animated series Smarty-Pants Eric at MIPCOM, showcasing the pilot episode at MIPCOM Junior.

The 52 x 11’ slice-of-life comedy series for 4-9 year olds is available in all major languages worldwide and Cosmos-Maya is already in closing stages of discussions with a leading Pay TV network for broadcast rights to the show in South Asia and South East Asia, to be announced soon.

Children over the years are getting older faster. Each generation is smarter than the preceding one. With the proliferation of digital platforms, children have access to a variety of quality content and this exposure is in principle making them sharper and more mature. The relatable Smarty-Pants Eric will resonate with kids with its slice-of-life, familiar familial content,” said Anish Mehta, CEO Cosmos-Maya.

Smarty-Pants Eric is the eponymous story of the quick-witted 8 year old, Eric. Each episode sees Eric going about his day, sporting his trademark mischievous demeanor. He is a super intelligent child who is also a little naughty and uses his enhanced sense of tactfulness to get out of sticky situations and eventually always emerges on top. Eric, however, never goes overboard with his shenanigans, making his character very endearing.

Dheeraj Berry, SVP Development & Current Projects and creator of the show commented: “A lot of the animation in Smarty-Pants Eric is about opening the boundaries of your imagination. The biggest creative challenge we faced was to design the characters such that they look endearing and relatable, and yet cut across geographies. The situations are universal, but the moments are personal.”

Devdatta Potnis, SVP Revenue and Corporate Strategy added: “Cosmos-Maya has banked on fresh concepts and narratives when creating this new show. Smarty-Pants Eric has unique, yet universal storytelling, very much in line with our dictum of ‘Novelty with Familiarity’. Hence, we are confident that at MIPCOM, our endearing Eric will strike an emotional chord with buyers.”


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