Entertainment One’s dynamic portfolio of growing and iconic preschool IP continues to gain momentum with a strong performance for Peppa Pig, PJ Masks, Ben & Holly’s Little Kingdom across the UK
The licensor unveiled exciting new partnerships and marketing activity that will put these properties firmly into the spotlight at Brand Licensing Europe 2019, where it will also present opportunities for its newest preschool show, Ricky Zoom, which is heading on to UK screens from 5th October on Nick Jr.
In the run up to BLE, eOne has inked a number of new deals, further expanding its presence in the UK across both Peppa Pig & PJ Masks. The roll out will begin in autumn and will include product launches from TOMY, Tefal, Star Editions, Signature PG and Merch By Amazon.
eOne will once again team with long-time charity partner Save the Children for Christmas Jumper Day 2019, supported with a Peppa Pig Christmas charity single, Bing Bong Christmas, and an exclusive 4-pack of family figures in Christmas jumpers sold exclusively at The Entertainer with a percentage of sales donated to the charity. Bing Bong Christmas will also feature on the CD release of Peppa Pig’s First Album, available from 25th October. Penguin has also created a bespoke title, Peppa’s Christmas Jumper Day, also with a percentage going to Save the Children.
Following the brand’s recent award win for Best Preschool Licensed Property at this year’s Licensing Awards, this packed schedule of activity will cap off a record-breaking year for Peppa Pig during its anniversary celebrations.
PJ Masks is also proving irresistible to the licensing and marketing partners looking to capture the brand’s mass superhero appeal. In the UK a new deal with Rossi will mark the brand’s entrance into the frozen food aisle. A new PJ Masks Halloween single will be hitting the digital space just in time for Halloween, and a brand-new coding app, Hero Academy, will be launching. The three heroes will also be flying into key family and retail locations between now and December making over 60 costume character appearances in an extensive tour across the UK ahead of the key seasonal retail period,
Celebrating its 10th anniversary in the UK this year, multi award-winning animated series Ben & Holly’s Little Kingdom is still top of the charts holding this year’s record for most views on a single episode on Nick Jr aged 4-6. Enchanting kids and licensees alike, BBF joins the UK licensing programme with a new celebration cake launching in 2020.
Across experiential, dazzling new productions will mark the company’s biggest slate of live entertainment to date. This autumn, Fierylight’s all-new stage show production Peppa Pig Best Day Ever embarks on a UK tour reaching 60 theatres from 18th October including a limited run at London’s West End for Christmas. Due to popular demand, Fierylight will also add further dates for its popular classical concert format Peppa Pig My First Concert in 2020. The hit PJ Masks Live stage show has thrilled audiences around the world and a brand-new touring production ‘Save the Day’ will be heading to theatres in the UK from October 2020.
This autumn, eOne will ramp up its in-store marketing activities to drive footfall at retail. The licensor is strengthening its partnership with luxury department store, Selfridges, by introducing a permanent space for Peppa Pig following the incredibly successful shop in shop launched in January which exceeded all expectations. A PJ Masks store takeover is also poised to welcome customers at 170 The Entertainer stores across the UK where fans will be immersed in the brand.
“The exciting list of new partners, retail activations and live stage show productions in the UK is a clear demonstration of how our preschool properties continue to attract partners that drive innovation and bring fans the best possible experiences both at home, on stage and at retail” said eOne’s Katie Rollings, SVP UK Licensing at eOne Family & Brands.