WHITE* IS THE NEW COLOR FOR CHUPA CHUPS

Brand Licensing Europe, the leading licensing fair that will be held at ExCeL London (Oct. 1st to 3rd), is round the corner and we have exciting activities planned:

  • Tuesday 1st October at the License Global Theatre “1+1=3 – Strategies for creative effective collaborations” (2pm – 2:30pm):

Perfetti van Melle’s Christine Cool, together with Roz Nowicki, Executive VP of Peanuts Worldwide, as panelist at “1+1=3 – Strategies for creative effective collaborations” to give a look at strategies and tactics involved in creating high-performing alliances.

  • Wednesday, 2nd October at the entrance N5 of the show premises #White*xChupaChups (12pm)

Chupa Chups, the forever fun fashion brand, presents its latest collaboration with WHITE*, the Italian fashion label by Gianmario Stuppello.

He is an all-round artist who juxtaposes design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and original prints. His bold street style collections are exclusive to high end boutiques and available on the White official online store.

WHITE* has developed three amazing and special dresses that will be exhibited at the BLE fashion showcase, at entrance N5 of the show premises during BLE, from October 1st ot 3rd.

The CHUPA DRESS PLASTIC STYLE is a dress inspired by the wrapper of the lollipop. It’s a linear dress, but composed of different materials and prints, which reminds the artist of the architectural chaos of a crowded city. The CHUPA DRESS POP STYLE, a romantic dress where the logo becomes a bold eye catching but cute character: half flower half Chupa Chups, a monster that would kill to eat another lollipop. And the icing on the cake, the CHUPA CHUPS VICTORIAN DRESS. This is a pop surreal dress with an elegance that surprises pleasantly. It makes you think about the girls of the Victorian era and all this ostentatious elegance is taken down to earth by the exuberant and unmistaken logo of Chupa Chups.

As the designer puts it: “Chupa Chups’ colours and flavours help people to evade daily life. Colour has always triggered my fantasy, so I have viewed the simple iconic Chupa Chups shape and colours in a different dimension, combining the rich Victorian feminine style with the materials that shape our modern world.

The result is a mesmerising fashion proposal that we invite visitors to explore. The collaboration will be presented by the artist itself at 12pm on Wednesday 2nd 2019, at the Chupa Chups’ fashion entrance, N5. 

Don’t miss it!