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PANINI IN COLLABORATION WITH 24 BOTTLES

29 Sep - 2019

Panini and 24Bottles together for a celebrative “special edition” bottle of international soccer

Panini Spa announces collaboration with 24Bottles, the sustainable design brand founded in 2013 by Giovanni Randazzo and Matteo Melotti. A perfect combination of Italian entrepreneurship with enormous international resonance.

The collaboration, which will be revealed during first quarter of 2020, features the exclusive Urban Bottle signed by Panini, with the aim to celebrate the football internationally.

The choice of the Panini Brand for this collaboration reflects the values of the company, which is recognized worldwide for its super partes passion for football as well as equality and inclusiveness. The football expressed in its totality of shades and colors.

All values transmitted by the 24Bottles team through the unique and authentic design of the 24Bottles X Panini Urban Bottle.

The special edition bottle will be available on 24bottles.com and in selected stores starting from March 2020.

“This collaboration comes at a very strategic time for 24Bottles, 2020 opens with a great partnership and confirms the internationality of the brand”, say the founders Giovanni Randazzo and Matteo Melotti.

Tony Verdini, Senior Manager Business Development & Partnerships at Panini group comments on the collaboration: “We did want this association with 24Bottles because we are convinced of the strength and consistency of the message that Giovanni and Matteo are carrying out. The bottle we have realized together with the 24Bottles team talks about the Panini world through the graphic element of the overhead kick player, our international icon that represents the positive essence of the world of football, which unites people of every kind, race or color throughout the world.

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