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NEW PARTNERSHIP IN KEY CATEGORIES

29 Sep - 2019

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Critical Role Partners with Funko, McFarlane Toys, Penguin Random House and Ripple Junction in Key Categories

Collaborations Licensing is appointed as Critical Role’s global licensing agent; first round of deals announced.

Critical Role announced that it has appointed Collaborations Licensing as its global licensing agent, and has entered into agreements with major licensees including Funko (Pop! Vinyl), McFarlane Toys (Action Figures), Penguin Random House (Novels and Books) and Ripple Junction (Apparel).

“It’s important to us that we work with the right partners to ensure both the brand and the community are authentically represented across the board,” said Travis Willingham, cast member and CEO of Critical Role. “We are thrilled to be working side by side with Collaborations and our new licensees to make Critical Role merchandise more accessible to fans everywhere.”

Fans will start to see new Critical Role merchandise rolling out on shelves over the coming months.

Critical Role began as a live-streamed tabletop gaming show amongst friends and fellow voice over actors and has since evolved into a full-fledged digital media company with multiple shows, podcasts, comic books, live performances and more. Earlier this year, Critical Role launched the most funded film and animation Kickstarter of all time, generating over $11.3 million, thanks to their passionate and invaluable community (“Critters”). Through the Kickstarter support, they were able to fund the development of an upcoming animated series, adding to the continued growth of the brand.

For Licensing Inquiries, please contact: Jason Kletzky, President of Collaborations Licensing.


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