Pea & Promoplast to announce toy deals and logo launch at BLE
Pea & Promoplast, a multi-sector group with international reach and a global leader in collectibles, promotions, toys, entertainment and loyalty programmes, is making a number of major announcements at BLE.
The company’s Toys & Licensing Division, which comprises original, high-output toy lines for clients, working with major brands and partners worldwide, will announce important deals with some of the main global toy players.
Details of the deals, involving the creation of new pocket money toys for the 2021 collections, will be revealed at BLE. The first results of this work will be launched at the main toy fairs in January 2020.
Visitors to stand F180 can also hear more about the company’s brand-new logo, introduced in the weeks leading up to the show and highlighting a confident and striking new style to signal the growth and expansion of the brand.
The announcement of the toy deals comes less than 12 months after the launch of the Pea & Promoplast Toy Division. Potential and existing partners will be able to hear more about developments in this division, along with the other Pea & Promoplast divisions – Promotion & Loyalty, Collectible & Kiosk and Innovative Projects – as they build an expanding portfolio of both licensed and unbranded projects.
Gianluca Aprile CEO, Pea & Promoplast, says: “With all four Pea & Promoplast divisions very much in demand and major toy deals in the news, this year’s BLE is a good time to highlight our offer and launch our striking new logo. We’re very much looking forward to seeing potential partners at stand F180 and letting them know how our four departments can help them to expand their properties across multiple sectors.”