The collection will launch in September in tandem with the release of the new Dr. Seuss book – Horse Museum

Champion Athleticwear is about to announce a one-of-a-kind, Dr. Seuss-inspired collection that will celebrate classic characters and titles with elevated apparel appliques and placement.

Champion is extremely excited to embrace the heritage of Dr. Seuss and to pay homage to some of his most beloved classics through a comprehensive assortment of Champion apparel. The collaboration was a natural alignment for both brands as Champion is an authentic American synonymous with sports apparel and embracing the story of sports while Dr. Seuss is one of the most iconic children’s authors in American history. The limited-time collection taps into the nostalgia of Dr. Seuss and resonates with consumers to stay classic, stay whimsical and stay authentic, and is aimed to both male and females of all generations united by their love for all things Seuss.

Inspired by Dr. Seuss’s infamous “Oh, The Places You’ll Go,” leading global lifestyle brand Cynthia Rowley presented a proliferation of pumped up pastels and sleek two-tone pieces mixed easily with texture and print for a joyful Spring 2020 collection at New York Fashion Week. The celebrity-filled show featured Dr. Seuss balloons and a themed runway in the heart of trendy Tribeca. Runway assets including the collection itself here with a few highlights below.

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