Two new licensees will be showcasing new Mother & Baby licensed products at the Cologne based trade fair Kind & Jugend this week
Mother & Baby launch new products to help newborns eat and sleep. The No. 1 pregnancy, baby and toddler brand with 60 years of history has worked with licensees Cuddleco (Mattresses and Bedroom fabrics) and Vital Baby (feeding) to develop products that harness the Mother & Baby database of product insight and inspiration.
With the wide selection of cot mattresses and feeding pillows offering everything from a fully organic, untreated mattress, to memory foam there is a wide choice of options available, whilst in weaning the product range includes multiple drinking cups and feeding spoons.
“New mums know that the two most important factors when looking after a baby are feeding and sleeping so it’s probably no surprise that these are the two areas where our brand is launching its licensing programme,” said Oswin Grady, Managing Director.
With retailers expressing strong interest in listing these lines, this could be signs that the Mother & Baby licensing programme is toddling towards new product categories.
“We look forward to launching these ranges in retail and providing the powerfully targeted marketing support that the Mother & Baby media brand can offer licensees.” added Antonia Habdank-Toczyska, Client and Strategy Director at Golden Goose.
Mother & Baby will be exhibiting on the Golden Goose stand at BLE this year with potential categories available for licensing including Home, Early Development, Apparel, Nutrition, Sleep, Safety and more.