Brands with Influence appointed to represent the world’s fastest growing cooking brand on social media

Following meetings in Las Vegas and Paris, Brands with Influence has been appointed as representative for the innovative and rapidly growing Chefclub brand.

Chefclub is the fastest growing and most innovative cooking brand on social media in the world with over 10 billion views in 2018 and an average of 1 billion views a month in 2019.

Chefclub network presents inspirational, fun and approachable recipes that are clearly catching the audiences imagination. Has now agreed a deal with Brands with Influence to capitalise on the immense engagement and love for the brand by creating a profitable licensing programme in the UK.

Marie-Laure Marchand, SVP, Global Consumer Products and Business Development at explained why now was the right time for the brand to roll out a licensing programme,

We are delighted to be able to announce the appointment of our partnership with Brands with Influence. The brand has grown so fast in the last few years we took the decision that this was the right time to begin licensing key product categories to enable consumers to further engage with their favourite cooking programmes. The kitchen is a tremendous land of opportunity and Chefclub has built healthy foundations in order to harvest multiple licensing opportunities in the kitchen space.”

Talking about the appointment Dom Wheeler said, “This powerful social media brand has fantastic potential to drive an exciting licensing programme. With 2 million new followers joining every month it presents a great opportunity for brands to get involved. We are delighted that Chefclub has appointed BWI to manage their licensing programme in the UK.”

Brands with Influence will be presenting Chefclub for the first time at BLE.

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