Industry News


17 Sep - 2019

Tags from the story: Penguin Ventures, The Snowman.

Penguin Ventures announce new partners for award-winning Snowman following anniversary success

Penguin Ventures has announced a series of brand new licensed partners for The Snowman, winner of the Classic Licensed Property Award.

Susan Bolsover, licensing and consumer products director at Penguin Ventures said: “The incredible Snowman 40th Anniversary campaign helped us to elevate the brand in an entirely new and celebratory way.  The fact that we won this award for a seasonal property is an exceptional achievement and is testament to the creativity and innovation shown from all of our licensed partners and our publishing colleagues who worked with us in such a collaborative way.”

Lindsay Pearl, category manager at Penguin Ventures said: “The 40th anniversary of The Snowman demonstrated just how much warmth and affection there is for this classic brand.  Our high profile campaign had unprecedented support at retail which, in turn garnered further interest from new partners for 2019 and beyond.  We’re delighted to confirm a series of brand new licensees, which are listed below, including Armitage with pet products being a brand new category for The Snowman and The Snowdog.”

Newly signed licensees for The Snowman include:

  • Hall & Associates – Toiletries
  • Armitage – Pet products
  • Character Options – Toy Advent Calendar
  • Solent – Dental
  • Fashion UK – Kids & Adult Apparel
  • Westminster Collections – Gifts
  • Bespoke 77 – Pudding Bowls
  • Tom Martin – High end baubles (using ancient Chinese technique)
  • Greens – Cup Cake Kits
  • RTC – Home Fragrance
  • Misirli – Socks for Next
  • Play Press – new licensee

In addition, Penguin Ventures has confirmed a series of new experiential and promotional partners for The Snowman including a Snowman Christmas trail at Harold Hillier Gardens in Romsey and an exhibition at River & Rowing Museum in Henley whilst a growing number of cinematic screenings of the animations together with nationwide orchestral performances will ensure audiences around the UK will have the chance to experience the magic of the original films and musical scores.

Izzy Richardson, Head of Brand Management at Penguin Ventures said: “We’ve been overwhelmed by the interest shown towards The Snowman following a pivotal year of anniversary celebrations in 2018.  We have an incredible line up of activations this year for The Snowman, with outstanding partners who will create special experiences for families to enjoy this festive season.  Our focus has been to build on and leverage the impact of the 40th anniversary and we are delighted to have confirmed some great partners already for 2019 with more still to be announced!”

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