KRAFT PARTNERS WITH CRAYOLA

Kraft Mac & Cheese Limited Edition boxes give kids a blank canvas to express themselves during mealtime prep

This back to school season, Kraft partners with Crayola to turn the iconic Kraft Mac & Cheese boxes into a blank canvas for kids to create, draw, and color. The limited edition boxes give parents an easy way to turn the nightly meal time prep into an opportunity for kids to tap into their creativity.

The impact of back-to-school activities and routine puts extra pressure on parents getting kids and dinner to the table. These amazing boxes are one way we can help make parents’ lives easier, by giving kids a fun activity while the Kraft Mac & Cheese they love is cooking,” says Anne Field, Senior Director of Marketing for Kraft. “We’re excited to bring two of the most beloved brands of parents and kids together to make mealtime a win for everyone.”

“Crayola gives children the power to express all that inspires them as they explore, discover, play, pretend and dream,” said Warren Schorr, Vice President of Business Development and Global Licensing at Crayola.  “We are thrilled to partner with Kraft Mac & Cheese to celebrate the creative spirit that lives in the heart of every child.”

Over 2.5 million limited edition boxes will be available nationwide in major retailers. The boxes will feature the familiar Kraft design with plenty of blank space for kids to draw. Kraft partners with Crayola includes the chance for 100 lucky winners to receive a personalized box, printed with their original art and shipped to their home to show off to friends, family, the whole neighborhood. Parents can upload their kids’ box creations with #KraftMacNColor #Contest beginning September 10th. Winners will be chosen based on the originality, colorfulness, and overall creativity of the art. And for budding engineers who like structural art, quick and easy how-to videos are available at Crayola.com/KraftCIY with inspiration on how to turn the boxes into cute creatures like a hedgehog, a dolphin, or a giraffe.

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