12 IED students from the Fashion Design and Fashion Stylist & Communication courses are currently working on the project celebrating the three iconic heroines of the girl-power
Cartoon Network (Sky channel 607) in collaboration with IED, European Institute of Design, and Dixie, a Florentine brand of women’s clothing and accessories, launches POWERPUFF GIRLS FASHION PROJECT, a project aimed at celebrating Molly, Dolly and Lolly, the legendary POWERPUFF GIRLS – known in Italy as Le Superchicche – and at discovering and promoting new fashion talents.
The IED Milan students, divided into multidisciplinary teams, are working on exclusive proposals for a capsule collection inspired by the three Cartoon Network heroines and symbol of girl-power, as well as the creation of related storytelling content.
Through a social engagement activity (#PPGFashionProject), fans are asked to express their ideas and opinions on the Social pages of Cartoon Network and Dixie, thus becoming protagonists in every respect of the project.
A transversal initiative, therefore, involving 12 students and uniting the world of fashion with the world of digital communication with the aim of telling in an original and innovative way the Powerpuff Girls and the values they represent and, at the same time, giving visibility to young creatives by bringing out their talent.
Once the conception and production phase is over, the jury – composed of representatives of Cartoon Network, IED and Dixie – will select, also taking into account the preferences expressed by fans through Social, the best product that will be produced and distributed by Dixie within its spring-summer 2020 collection.
On the twentieth anniversary of those that have become true pop icons over the years, Cartoon Network decides to celebrate and celebrate the image of femininity of which they are ambassadors: safe and courageous women, who with pride and energy have become a symbol of empowerment. The Powerpuff Girls are Super Cute but, at the same time, Super Fierce. With their adventures they encourage girls to become what they want, going beyond stereotypes.
The students involved will have to draw inspiration from these values that they will have to represent through their creations designed for women (25-40) with a strong personality, very confident and who know how to interpret fashion trends with irony.
“Our goal” – explains Marcio Cortez Meléndez, Brand Communication and Creative Director of Cartoon Network – “is to discover and promote the talent of young creatives. Cartoon Network has always been, for the world of animation, synonymous with creativity, innovation and breaking the mould. Our shows are capable of creating trends and new languages. In the 90s, the Powerpuff Girls were the antithetical response to the stereotyped figure of the princess. Through their stories they showed the girls concepts of sisterhood, courage and independence. We look forward to seeing how these values have been interpreted by the IED students involved in the project.”
The television series, created by Craig McCracken, won 2 Emmy Awards and 5 nominations over the years, as well as countless awards. The Powerpuff Girls is one of Cartoon Network’s most successful franchises and continues to inspire numerous clothing and fashion partners around the world, including Moschino, Fyodor Golan, Bizuu, Saucette and Raisa&Vanessa, who have chosen to create collections inspired by the three superheroes in recent years.