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FLOSSY & JIM LAUNCHED IN CHINA

7 Sep - 2019

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Edutainment Licensing is celebrating the successful launch of Flossy and Jim at Licensing Expo China in the summer

The colourful life style brand Flossy & Jim launched in China, iPlay Brand Management, with a vibrant stand at the show. The first products are expected to launch in China in 2020.

Presentations were made to potential partners in key categories and agreements are now being concluded in Consumer Electronics – iphone, tablet and computer skins, Apparel, Bags, Cushions and Phone cases as well as publishing for Horace & Co.

We were delighted to receive such a great reception for the bright and bold Flossy and Jim designs in what we see as potentially a strong territory for the brand.” said Denise Deane, Owner of Edutainment Licensing.

Canny Wang, CEO of iPlay Brand Management adds “The strong designs and bright colour palette were very eye-catching at the fair and really stood out from others in the China market.”

Lynette and James, two artists living by the sea in picturesque Brixham, Devon in the UK are the Creators of Flossy and Jim.  Their mission from the beginning has been to help young people feel positive and supported in life using bright and bold designs with humorous slogans that their audience can relate to. They both regularly present workshops in schools, talking to pupils about their personal journeys, encouraging and inspiring them to believe in themselves. Commissioned by the National Collaborative Outreach Programme they also help young people to understand the importance of working hard, self-discipline, resilience and looking at practical ways they can build their own futures.

Horace & Co was created after Lynette Dare, the co-founder of Flossy and Jim began writing her own humorous stories for her autistic son. Using the stories, Lynette helped encourage her son to try new foods, meet new friends and prepare him prior to visiting new places. The books are brilliant at helping all children to relate to everyday scenarios and understand how the world around them works. They’ll find out that everyone has qualities that are different, but these unique traits make them who they are, and loved.


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