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Licensees Focus

NEW CHILDREN’S LUNCHWARE RANGE IN UK

6 Sep - 2019

Tags from the story: National Geographic, Spearmark.

Spearmark and National Geographic autumn/winter launch for colourful range of lunch bags, sandwich boxes, plates, cutlery and bottles

Houseware and lighting specialist Spearmark has announced that it is to produce a new Children’s lunchware range on behalf of National Geographic for the UK market.

The range includes bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery. All the items in the range will use minimal packaging and all are designed to encourage reuse in line with National Geographic’s Planet of Plastic? initiative, a multi-year effort to raise awareness about the global  plastic crisis.

New children’s lunchware range in UK arriving at retail in autumn/winter 2019, the items are aimed at a core target audience of primary school children and gift givers. They are expected to be available in a number of supermarkets and major department stores as well as online.

The designs are inspired by a number of themes that National Geographic has been expanding throughout its consumer products for children during 2019, including Amazing Animals, STEM and Space, and Explorers-in-Training. These themes are reflected in colourful designs showing dinosaurs, astronauts, planets, mountains and maps, or amazing facts about the natural world like the depth of the Mariana Trench and the height of Mount Everest.

Alex Bloom, Managing Director, Spearmark, said: “Bringing our expertise in housewares together with the wonderful design assets available to National Geographic licensing partners has proved a winning combination. We are delighted to be working with National Geographic on this practical but unique and stylish range that we think kids will love.”

Helena Mansell-Stopher, Director Consumer Products, Publishing and Retail, National Geographic Partners UK, said: “These colourful and practical items are perfect for the back-to-school and Christmas seasons, combining flair and style with National Geographic’s commitment to exploring and understanding our planet and its history.”

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