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Industry News

REEMSBORKO TO REP HATSUNE MIKU

4 Sep - 2019

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Crypton Future Media INC., the Japanese software company, has appointed Reemsborko Ltd as the European and Australasian Licensing agent for Hatsune Miku

Reemsborko licensing agent to rep Hatsune Miku, the highly successful character that has conquered millions of fans worldwide and brought about a completely new form of art and entertainment.

Hatsune Miku is both a character and a virtual performer with a near-tangible real-life presence on stage. She sprang from Crypton’s music creation software which allows anyone to make Hatsune Miku sing their lyrics and melody. Users compose their own songs, upload them to the internet, and so the phenomenon of the “collectively created virtual singer” has grown. Hundreds of thousands of uploaded songs, videos and illustrations later, she has become a famous icon and successful property with an ever-growing merchandise programme, and who now regularly tours the world as a virtual singer with a real-life backing band.

Collaborations so far include:

  • Official “Google Chrome” advert (Google)
  • Toyota Corolla TV advert (Toyota North America)
  • Opening act for the Lady Gaga artRAVE tour – this led to her headlining her own sell-out tours in Asia, North America and, most recently, Europe
  • Featured in US Vogue magazine 2016 MET Gala edition
  • Appeared on US national TV’s “Late Night with David Letterman”
  • Teamed up with Pharrell Williams in a music video

Max Arguile of Reemsborko commented: Only two deals have ever been done in Europe – as they have both been incredibly successful, we look forward to pushing into new categories both here and in Australia/New Zealand. The fanbase is super-engaged and Miku fans in these territories will be delighted to finally be able to buy quality official merch locally, rather than as expensive grey area goods from Japan.”

Guillaume Devigne of Crypton commented: We have been very happy with our past collaboration with Max, who secured several profitable deals for us as a consultant, and we’re looking forward to working with him at bringing Hatsune Miku closer to her fans in Europe an Australasia through meaningful and exciting new products.”

Reemsborko to rep Hatsune Miku, for licensing opportunities, contact MAX ARGUILE – max@reemsborko.com


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