4 Sep - 2019

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Since the beginning of summer, the whole universe and characters of Miraculous have been reinventing the Aquarium de Paris for a total immersion and a unique exhibition around the Seine and its environment!

Miraculous at Aquarium de Paris, with a strong increase in attendance (+14% compared to last year), the Aquarium de Paris has decided to extend the experience until mid-September : a real success for TF1 Licences at the origin of this ambitious project!

Watch the trailer!

In the company of Ladybug and Chat Noir, young and old alike can learn in a fun way everything they need to know about the history of the Seine, the fish that inhabit it and the phenomenon of flooding, especially the Paris Centennial Flood.

In order to raise children’s awareness of the need to preserve aquatic environments, the teams of ZAG (rightful owner), Method (co-producer) and TF1 Licences, the brand’s agent, have created an exceptional scenography and system with the Aquarium de Paris that combines entertainment and learning.

Miraculous at Aquarium de Paris!

Shows and activities around the depths of the oceans

Throughout the summer, visitors enjoy many themed activities around the world of Miraculous:

  • “Miraculous: Save Paris from pollution”, a new 20-minute show where Ladybug calls on children to help it find solutions to the scourge of pollution affecting the Seine.
  • Coloring, creation of masks… Workshops from 2 years old to learn while having fun with Ladybug and Chat Noir.
  • A treasure hunt through the Paris Aquarium where children must – with the help of clues – help Ladybug and Chat Noir to save Parisian aquatic fauna.
  • An event program of 6 episodes of the series around the sea broadcast in the cinema.
  • An exceptional meeting with Ladybug who wanders to meet the children.

Miraculous, the favourite brand for 7-10 years old

With the new season 3 broadcast since spring on TFOU, the Miraculous series is still a real audience success with the youngest. Accompanied by TF1 Licences in France, the brand is deployed in toys, editions, textiles and commercial operations in collaboration with major partners such as Bandai, Ferrero, Guess, Panini and the Musée Grévin. Miraculous is a true worldwide phenomenon with more than 85,000,000 products sold.

Miraculous is also a hit on the digital market, with more than 60 million downloads for the dedicated application, 6.5 million subscribers on its YouTube channel and a total of 1.2 billion videos viewed.

By partnering this summer with the Aquarium de Paris, Miraculous is once again entering into a close relationship with the whole family.

I am very proud to see Miraculous being honoured in a place like the Aquarium de Paris,” says Jeremy Zag, producer of the animated series. “Ladybug is of course at home in Paris, but she is also an ambassador of choice to awaken children to the preservation of the environment. Thanks to TF1 Licences for the successful completion of this project!

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