fbpx

Events

BARBIE HONORED AT 60TH CLIO AWARDS

3 Sep - 2019

Tags from the story: Barbie, Clio Brand Icon Awards.

Mattel’s Global Head of Dolls, Lisa McKnight, to Accept Honor at the Manhattan Center in New York City on September 25

Barbie will be honored at 60th Clio Awards, the premier international awards competition for the creative business.

It will be honored with a Brand Icon Award at the 60th annual Clio Awards ceremony, hosted by Andy Cohen. Mattel’s Global Head of Dolls, Lisa McKnight, will accept the honor on behalf of the brand on stage at the Manhattan Center in New York City on September 25th.

Both Clio and Barbie are celebrating our 60th anniversary this year,” said Clio President Nicole Purcell. “Our culture has evolved in so many ways over the last six decades, but Barbie’s iconic message has always remained the same. The brand’s commitment to empowering girls to believe in themselves, their choices and their unlimited potential is still so timely and so powerful, we’re thrilled to be able to honor that message and celebrate our shared history as part of our milestone awards ceremony.

The Clio Brand Icon Award distinguishes a brand that has transcended the product or service it provides to become a permanent fixture in popular culture. Each recipient is chosen for elevating its brand to icon status among its peers, industry experts and consumers. As the original girl empowerment brand, Barbie’s purpose since 1959 has been the to inspire the limitless potential in every girl. As a true global icon, Barbie is the number one girls’ brand in the world today, and with 99% global brand awareness, one of the most famous, iconic and talked about brands ever created. That’s why Barbie will be honored at 60th Clio Awards

Barbie has stood the test of time because of the brand’s ability to connect to culture and it’s innate purpose – to inspire girls around the world to be anything,” said Lisa McKnight, Global Head of Dolls at Mattel. “Evolution makes a brand relevant, but purpose makes a brand eternal.  Today’s consumers want brands they can believe in and Barbie’s dedication to championing girls is what will make the next 60 years even better than the first.”

For more information about the Clio Awards or to purchase tickets to the event, visit www.clios.com.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE AGENCY CELEBRATES 10 YEARS OF SUCCESS
THE AGENCY CELEBRATES 10 YEARS OF SUCCESS

Ten years of innovation and unforgettable partnerships for Italy's No. 1 independent agency, Maurizio Distefano Licensing, which is still growing in 2024. Maurizio Distefano Licensing is celebrating its tenth anniversary this year with great pleasure and gratitude to...

read more
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION

The Pokémon Company International has announced the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores. The collection will be heavily promoted in May with window displays, high-visibility...

read more
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE

Rights & Brands has announced its appointment as the master agent for the beloved children's book series Vera & Ville, handling publishing and licensing rights worldwide. Targeted at children aged 0-3 years old, the Vera & Ville series captivates young...

read more