Licensees Focus


16 Aug - 2019

An explosion of Dazzling Crafts Firing up Children’s Limitless Creativity

The new Crayola Craft Chest available from October 2019, the handy, portable chests feature a huge collection of inspirational brightly coloured crafts and accessories.

Building on the success of Crayola’s licensed crafting basics at retailers across the UK, with its array of spectacular colouring accessories, craft products and numerous creative items, Creativity International will launch Crayola Craft Chests in the United Kingdom this Autumn 2019. Creativity International Ltd., leaders in high quality, innovative products, have developed two new exceptionally exciting Crayola Craft Chests representing treasure troves of joy for children, jammed pack full with an abundance of bold and vibrant craft accessories that excite kids of all ages.

Working with Crayola to inspire children to craft, colour and be creative has been a dream come true. For too many years now, children have become reliant on computer games and TV as their main source of entertainment and while technology most definitely has its place in a modern world, it is vitally important that children’s minds are stretched,” said Ben Cornwell of Creativity International Ltd. “To be launching a Crayola Craft chest into the UK has been a fun and inspiring journey, which we are confident will open up the imaginations of children across the UK.”

At Crayola, we’re all about inspiring creativity through colour and innovative play experiences, and our partnership with Creativity International Ltd. brings new and on trend experiences to kids,” said Warren Schorr, Vice President of Business Development & Global Licensing. “We look forward to our continued collaboration and providing kids with relevant and imaginative activities to express themselves.”

Introducing Crayola Craft Chests

The handy, portable chests feature a huge collection of inspirational brightly coloured crafts and accessories, guaranteed to keep children occupied for hours on end.  They are brimming over with terrific ideas including beads, poly-shapes, paper, felt sheets, pom-poms, chenille stems, poly eggs, craft sticks, decorative stars and so much more. The two lightweight chests are suitable for classroom and home and are the perfect place to store everything in one easily accessible storage container. The chests are easily portable too, each complete with a useful handle. Recommended for children ages 4+ and priced at RRP £6.99 and RRP: £13.99.

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