Penguin Ventures (part of Penguin Random House), today announced the lead U.K. licensing partners for PETER RABBIT 2, the sequel to 2018 box office success PETER RABBIT, from Columbia Pictures and Sony Pictures Animation
Penguin Ventures announces the new key U.K. licensing and promotional partners for Peter Rabbit 2, in collaboration with Sony Pictures Consumer Products
The new movie will see the return of Peter, his sisters Flopsy, Mopsy and Cotton-Tail and cousin Benjamin as they embark on a high-energy adventure, meeting some new characters along the way. The first PETER RABBIT movie grossed over £268M ($351M USD) at the global box office in 2018.
Penguin Ventures, acting on behalf of Frederick Warne & Co. Ltd (Beatrix Potter’s original publisher and the home of Peter Rabbit and the Beatrix Potter™ brand) is delighted to have secured high calibre licensees in key product categories for the upcoming film, PETER RABBIT 2.
Lindsay Pearl, Softlines Category Manager for Penguin Ventures said: “There’s a huge sense of excitement surrounding PETER RABBIT 2 following the success of the first movie and the reaction from retailers and licensees has been incredibly positive. We’re thrilled to have signed so many great licensees at this stage and we’re looking forward to catching up with our international agents and licensing partners at BLE and meeting new licensees for PETER RABBIT 2!”
Rainbow Designs is confirmed as plush licensing partner and will be releasing a series of plush including additional characters that feature in the new movie whilst Whitehouse Leisure will be producing a range of leisure plush. World of Confections is confirmed for sweets whilst Solent has been signed for personal care which will include tissues and a dental range.
Lead publishing partner Puffin (part of PRH Children’s) will launch a range of tie in book formats whilst Phidal will be renewing their licence for the popular Busy Book format. Redan will be producing a one shot magazine.
For apparel, Aykroyds & Sons and TDP Textiles will be producing nightwear for children and adults and swimwear plus underwear for children; TV Mania will be launching a range of children’s daywear and Smiffys will be creating a series of dress up options. Dinoski will be launching a ski suit and thermal wear. Finally, DNC will produce a range of homewares.
Penguin Ventures is excited to announce that together with Sony Pictures UK, they will be collaborating with Cadbury for a second time to launch a high-calibre licensing campaign and unmissable in-store activations in key accounts across the UK to support the launch of PETER RABBIT 2 the movie. Last year saw a series of high-profile promotional partnerships launch in support of the first movie, and the second movie will follow suit, with more to be announced soon.
Penguin Ventures have also appointed global licensing agents in Australia and New Zealand and Japan. Haven has recently signed Jasnor for plush and Showtime for mall events in Australia and New Zealand.