The “journalist mouse” most loved by children all over the world will be the exceptional guide that, starting from August 1, will accompany families through reserved lanes, dedicated services and special menus in restaurants inside the airport and will be the protagonist of an illustrated guide with games and information for baby passengers
In flight from Marconi with Geronimo Stilton. The popular “journalist mouse” from the editorial series that has already sold 161 million copies worldwide and which in Italy is published by Edizioni Piemme, arrives at Bologna Airport to guide children and their families through the Terminal, showing them the lanes reserved for security and police checks, family bathrooms and the “baby menus” of the restaurants.
Giant totems, stickers and window stickers with the image of Stilton and the message “AIRPORT4KIDS with Geronimo Stilton” will therefore give greater visibility to the services dedicated to families with children, already active for some time at Marconi (from bathrooms with changing tables, to preferential lanes for families with children aged 0 to 6 years), and will allow passengers to identify the catering outlets that offer menus dedicated to children.
Starting August 1, the new illustrated guide to the airport and its services, “Ready to take off”, with games and information for Marconi’s baby passengers, will be distributed free of charge at various points of the airport (check-in area, security checks, police checks, Schengen and non-Schengen arrivals).
The project “AIRPORT4KIDS with Geronimo Stilton” was presented this morning at the airport by the managing director of Aeroporto Marconi in Bologna, Nazareno Ventola, Licensing and Agent Manager Marco Piccinini and Business Aviation and Communication Director Antonello Bonolis.
Families and children represent an airport user with special needs, mainly related to the ease of the routes to be taken and the need for relaxation and recreation in moments of waiting. The partnership with the world of Geronimo Stilton will improve the travel experience and promote the mobility of this type of passengers. Other projects related to the world of children are being prepared and will be implemented in the coming months.