From 11 July on air Boing Plus
Boing SpA – the company founded in 2004 by the joint venture between RTI Mediaset and Turner (WarnerMedia group) and publisher of the kids Boing (40 of DTT) and Cartoonito (46 of DTT) channels – is pleased to confirm the acquisition of channel 45 of digital terrestrial.
From Thursday, July 11 – on the frequency previously occupied by POP – will air Boing Plus, the channel dedicated to all fans of Boing (target 4-14) and Cartoonito (target 3-6) who then add a new destination to entertain their fans.
In the morning, the shows dedicated to children will be on air, such as “Simone”, “Kid-E-Cats”, “Dr Panda”, “Grizzy and Lemming” and many others. From 13.00 the program will feature the most popular series of Boing, including “The Extraordinary World of Gumball”, “Teen Titans Go!”, “We Bare Bears – We’re Just Bears”, “Ben 10”, “Harley In Mezzo” and the original productions of the channel.
BOING SpA – the first kids broadcaster in Italy – thus reinforces its leadership in the television market dedicated to children and young people.
“We are thrilled – says Marco Berardi, Vice President and General Manager Turner Italia and Chief Operating Officer of Boing SpA – to be able to enrich our offer dedicated to kids with the entry of this new channel. 15 years after the birth of Boing, which was the first commercial kids channel in the world to be launched on DTT, we have chosen to take up this new challenge. After last summer’s launch of the Boing App, the free application that has been a huge success right from the start and that allows you to watch the channel everywhere and enjoy a catalog of videos and episodes available on demand, games and exclusive content, we are happy to offer a new touchpoint for our fans.”