Industry News


10 Jul - 2019

Plus Licens will represent the brand in the Nordics and CEE, and CLICK! Licensing Asia, Inc. have been appointed for Southeast Asia

Global content creator, producer and distributor Endemol Shine Group today announced that two new licensing agents have been appointed for the hit animated series Simon’s Cat, as the brand continues its international growth.

Independent licensing agency Plus Licens have been appointed agent across the Nordics and CEE. Award-winning licensing company CLICK! will oversee the licensing programme in Southeast Asia and Hong Kong.

The agents will manage a burgeoning list of deals including board games, apparel, personal care, pet accessories, plush toys and figurines as well as calendars and stationary. They will work closely with the Simon’s Cat team to build on the existing licensing programme in addition to opening up new opportunities in their respective regions.

Plus Licens and CLICK! join existing agents for Simon’s Cat including Lizenzwerft for Germany, Austria and Switzerland, License Connection in the Benelux, Enpop in South Korea and Block 12 in China.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group, said, “Simon’s Cat is attracting new fans all around the world and these appointments are testament to brand’s continued appeal and success. These are key markets for us with real opportunities for growth across a variety of categories in brand licensing.

Marilu Corpus, CEO, CLICK! Licensing Asia, Inc; “We are excited to be working with Endemol Shine on this PAW-some brand! Simon’s Cat is loaded with humor, and with today’s dynamic generation, humor in simplest forms adds to a balanced lifestyle. As this adorable feline brings more laughs to Asia, CLICK! is ready to pounce on every licensing opportunity available to grow the brand.

Simon’s Cat features the hilarious antics of a mischievous white cat and his long-suffering owner Simon. Simon’s Cat was created by award-winning illustrator, animator and director Simon Tofield. First seen on YouTube in 2008, the series celebrates its now a worldwide phenomenon, entertaining audiences in over 100 countries. 

The Simon’s Cat brand enjoys success across multiple categories including gaming, publishing and apparel. There have been more than 80 million digital sticker downloads and in excess of 16 million mobile gaming downloads with further titles in development for 2019. The brand has over 6 million fans on Facebook, 1.7 million followers on Instagram, and more than 1 billion views on YouTube.

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