Sanrio announces partnership with the Italian brand Mister Tea creating a limited-edition drink dedicated to Hello Kitty and to a selection of characters from the Japanese company – Kerokerokeroppi, Pompompurin and Little Twin Stars
The cutest icon of the 21st century is again the protagonist of an unexpected partnership; faithful to the Sanrio motto “small gift, big smile”, Hello Kitty reinterprets one of the most popular trends of the moment: bubble tea. The drink, created in Taiwan in the 80s, is also very popular in Europe and thanks to the countless possible variations it represents a perfect match between Hello Kitty eclecticism and sweetness.
Those with a sweet tooth can choose between a delicious “Hello Kitty” milkshake based on white chocolate and coconut garnished with whipped cream, pocky, sprinkles and strawberries, or a delicious “Pompompurin” banana milkshake with dark chocolate and cookies. For fruit lovers there will be a refreshing “Kerokerokeroppi” green tea with kiwi and strawberry jelly, or a double taste of “Little Twin Stars” whose pink side will be based on milk with the addition of strawberry, raspberries and pomegranate pearls and the blue side will have milk, vanilla and yoghurt pearls as ingredients.
The dedicated menu for Sanrio characters is available in the Mister Tea store – Milan, Via Giovanni Pascoli 60 – starting from June 16, and Hello Kitty herself appeared during the grand opening to celebrate the launch with all her fans.