Licensees Focus


10 Jul - 2019

New Offerings from Simon & Schuster, Colorforms, Topix Media Lab, ASO, and Kurt Adler to Broaden Product Range for the award-winning series Daniel Tiger’s Neighborhood

Fred Rogers Productions, the award-winning children’s entertainment company behind the much-loved Emmy-winning PBS KIDS series Daniel Tiger’s Neighborhood, and 9 Story Brands, its worldwide licensing agent, are once again expanding the licensing program for the hit preschool property. New licensed products from master publishing partner Simon & Schuster as well as Colorforms, Topix Media Lab, ASO, and Kurt Adler will begin arriving at retail nationwide this summer and later this fall.

Daniel Tiger’s Neighborhood continues to be a favorite with children and families in ‘neighborhoods’ around the world,” said Paul Siefken, President and CEO, Fred Rogers Productions. “We’re delighted to be working with licensing partners that are leaders in their respective categories to further expand the assortment of series-inspired products for young fans to engage with, learn from, and enjoy.

Kids and families love Daniel Tiger’s Neighborhood and demand for new products continues to grow,” said Kristin Lecour, VP Consumer Products, 9 Story Media Group. “Our partners are helping to give children and families new and meaningful ways to spend time with Daniel Tiger, his family, and friends.”

Publishing remains a hot category for the brand. In addition to surpassing the 10 million mark for printed books based on the property, sales of Daniel Tiger’s Neighborhood books from Simon & Schuster rose 58% in 2018 over 2017 — marking the fifth consecutive year of growth. Fueling future increases is a host of upcoming new titles. Heading to retail this summer are: “Helpers in Your Neighborhood,” a deluxe storybook about Daniel leaving the Neighborhood of Make-Believe for the first time; “Daniel’s Potty Time,” Mama Travels for Work,” Daniel Gets His Hair Cut,” and “Daniel Goes to the Dentist,” (each offered as an 8×8 and a “tigertastic first with Daniel” book); and the board book Friends Ask First,” about sharing.

Coming this fall from Simon & Schuster are “Daniel’s Ugga Muggabox set, which includes stories about love; and “Calm at the Restaurant, an 8×8 book with a tic-tac-toe game board and pieces. 

And to celebrate the holiday season, Simon & Schuster will release a “super chubby” board book, “A Very Merry Day in the Neighborhood,” while Cottage Door Press will introduce a sound book,  Snowflake Songs,” and Topix Media Lab will release “Let’s Play Together,” a paperback featuring activities originally developed for Mister Rogers’ Neighborhood.

In addition, new Colorforms offerings from Kahootz Toys headed to retail this fall include a variety of Daniel Tiger’s Neighborhood-themed creative fun, including Daniel Tiger Dress Up Play Set; Daniel Tiger Beach Vacation Take-Along Set; Daniel Tiger Foam Bath Time Set; and Daniel Tiger Fuzzy Felt Costume Closet Set, all with re-stickable pieces and a fold-out scene.

Also on the way to Target stores nationwide this fall are Daniel Tiger’s Neighborhood bandages from ASO. The new item will be available in Target’s Bullseye’s playground area. And on the way in 2020 to help spread holiday cheer will be a new line of Daniel Tiger Christmas ornaments and stockings from Kurt Adler.

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