Licensees Focus


23 Jun - 2019

Tags from the story: ICEBERG, Popeye.

Running towards spring and summer! Racing inspiration and passion for Ice Iceberg’s P/E20 engines

Energetic and very gritty looks for the kids collection by Iceberg, a brand born in the heart of the Italian Motor Valley, Emilia Romagna.

References to the legendary international circuits and metropolitan atmospheres for a sporty couture POP and colorful: sweatshirts and lasered denims alternate with technical fabrics and knitwear, in a crashing of textures and fabrics. Contrasting bands for gym pants and oversized Bermuda shorts. Jerseys, t-shirts and jackets with windproof zips for a children’s collection that gives energy to go go. Embroideries and maxi sequins applications, all-over punk-flowers prints and drawstrings move the silhouettes of skirts and mini dresses, combined with playful legging, for a feminine and fanciful touch.

Bright colours, cut from white and black, alternate with pastel shades. Red, yellow, fluo green and a vibrant electric blue for the child. Red, lime and pink for girls. Color contrasts for a super dynamic result where the logo continues to be the protagonist harmonizing graphics and tones.

Cartoon cool: the inevitable tribute to the world of cartoons. This season the brand plays with the funny Popeye and the eternal girlfriend Olyve Oli, celebrating their 90 years of love. Superheroes with an honest and generous soul, very modern yet a bit retro, enrich the collection with nice and colorful comic strips.

Accessories, and especially shoes, fully represent the POP spirit of the brand and that of the collection. Lively running assembled by mixing with ease different materials.

The P/E20 Ice Iceberg is a hymn to energy, speed and movement, thanks to the desire to leave bad weather behind and enter the new season at full throttle!

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