FAMOSA GROUP SIGNS A THREE-YEAR PARTNERSHIP WITH UNIVERSAL

The collaboration aims to develop a line of basic plush toys that will see “Curious as George” and “Abominable: The Little Yeti” as the protagonists of Christmas 2019

Famosa Group and Universal Consumer Products have signed an agreement with which the well-known Spanish toy brand will distribute over the next 3 years the soft toys of some of the most successful Universal brands.

The subject of the partnership is the development of a new line of plush toys that will already see among the protagonists of Christmas 2019 the lines ‘Curious as George’ (for Italy) and ‘Abominable – The little Yeti’ (for Italy and Spain).

George, the nicest monkey on the television scene, curious and a bit ‘messy, born in 1941 from the pen of Margret and Hans August Reye, has become a real star, first with the launch of the film in 2006 and then with the animated series ‘Curioso as George’ aired from the same year. The animated series, now in its 11th season, (currently on air on the Frisbee channel) was designed for children aged 4 to 7 years with the aim of bringing them closer to the STEM world of science, engineering and mathematics. Through the adventures of the little monkey, very curious to see, touch, taste, study and listen, every child can identify, assimilate notions and learn while having fun. George and his friend, the man with the yellow hat, range from the city to the countryside, in settings that offer fun ideas to address new issues. George’s stuffed animals, now available, will become the best friends of all the little Italian fans of the TV series.

Abominable will be the protagonist of the animated film Il Piccolo Yeti, distributed by Universal Pictures and arriving in cinemas this fall; an adventure of more than 2,000 miles, which starts from the streets of Shanghai to get to the snowy and breathtaking landscapes of the Himalayas. It all begins when teenager Yi meets a frightened young Yeti on the roof of his building in Shanghai. Together with his friends Jin and Peng, they will baptize their new, hairy friend “Everest”, deciding to help the magical creature rejoin the rest of his family, at the highest point on Earth. Abominable’s soft toys will be launched on both the Italian and Spanish markets in time for the upcoming Christmas holidays, and will soon become the most requested by children; with that halo of mystery and adventure that brings with it, the sweet air, blue eyes and white mantle, it will be impossible to resist.

Other novelties, the result of the partnership agreement, are coming by spring 2020.