Agency to showcase new offerings from major brands including recently acquired famed retailer Fred Segal
Global Icons, the largest independently owned agency with offices around the world, have bring hip Los Angeles style to the 2019 Licensing Expo with their first acquired brand, iconic experiential retailer Fred Segal. Following recent client successes like the Forever 21 x USPS collaboration and the launch of the Post Hostess™ Donettes™ and Honey Bun Cereals, this signifies the agency’s first appearance as they evolve from just being brand stewards to also brand owners. New offerings from Fred Segal and Global Icons impressive roster of clients have been unveiled at Global Icons booth at the Licensing Expo, Mandalay Bay Convention Center.
With the additional investment and support from the worldwide Global Icons team, Fred Segal has to expand their existing collection of apparel and accessories; open additional retail locations in international territories; and grow its licensing across different verticals ranging from home décor to accessories. Fred Segal is known for bringing together many of the industry’s most talked about collaborations, discovering up and coming designers and launching some of the biggest names in beauty and apparel.
“We always look forward to the Licensing Expo and we are proud for the debut of our first acquired brand, pop culture retail icon Fred Segal,” said CEO, Jeff Lotman. “The Licensing Expo is the world’s largest gathering of the industry’s most influential players so it’s the best place to make connections and uncover exciting and innovative licensing opportunities for our clients.”
Global Icons have also spotlight their newer brands and properties at the show including Automobili Lamborghini, Kleenex®, Nokia and Suzuki Motor of America.
For more information, please visit www.globalicons.com
